Job boards often see job seekers as one-time customers. Such a notion seems perfectly reasonable. That’s because once employed, job seekers have little need to go back to job posting sites that got them there. So then, does that mean…

Your job board, like any other online service, is a business. And conventional wisdom suggests that effective marketing is absolutely vital for business success. But then, there have been many businesses that have enjoyed success without investing a lot in…

Job boards are facing increasing competition, not just from other job boards but also from search engines and social media. Search engines like Google Jobs are making life harder for job boards by making life easier for job seekers. They…

Personalization is perhaps the best way to attract and retain customers in any business. By personalizing your offerings for your customers based on their individual needs and preferences, you give them exactly what they want. As a result, they feel…

The seamless worldwide connectivity offered by the internet initially came as a blessing for job boards. But the continued growth of the web and social media may now lead to the decline of job boards. That’s because people are beginning…